Learn how to build a high-converting sales funnel for your online course. Discover proven
strategies, automation tools, and optimization techniques to maximize course sales in 2025.
Did you know that course creators who implement a structured sales funnel see an average
conversion rate increase of 320% compared to those who don’t?
I’ve spent years helping course creators transform their sales process, and I can tell you
a well-designed sales funnel isn’t just helpful, it’s essential! In this comprehensive guide, we’ll
explore how to create a sales funnel that turns curious visitors into excited students.
Creating a Free sales funnel for you online course for free
If re you struggling to sell your online course because all the marketing tools out there cost a fortune,
You’re not alone. Many course creators face this challenge—paying for expensive funnel builders,
email marketing software, and automation tools before they even make a single sale.
But what if you could build a high-converting sales funnel without spending a dime? That’s where
Systeme.io comes in! This all-in-one platform lets you create professional funnels, automate emails,
and even host your course for free—no hidden fees, no trial period, just real results.
Why waste money on overpriced software when you can start selling your course today at zero cost?
Click below to create your free Systeme.io account and start building your sales funnel now!
1. What is a Sales Funnel?
For course creators, a sales funnel is a strategic pathway that maps out the journey a potential
student takes from discovering your course to enrolling in it.
It outlines the stages of awareness, interest, decision-making, and enrollment, guiding individuals
through each step with the aim of converting them from prospects to enrolled students.
By effectively leveraging a sales funnel, course creators can optimize the process of attracting,
engaging, and converting interested individuals into active learners.
Creating a sales funnel involves several steps to effectively guide potential customers from awareness
to conversion.
Here are five easy steps to create your sales funnel:
1.1. Define Your Target Audience:
– Identify your ideal customers and understand their needs, preferences, and pain points.
– Create buyer personas to tailor your messaging and offerings to resonate with your target audience.
2.1. Create Engaging Content:
– Develop valuable content that attracts and nurtures leads at each stage of the funnel.
– Utilize blog posts, social media, videos, webinars, and lead magnets to engage with your audience.
3.1. Capture Leads:
– Set up lead capture forms on your website to collect contact information from potential customers.
– Offer incentives like free resources, discounts, or newsletters to encourage sign-ups and build your email list.
4.1. Nurture Leads Through Email Marketing:
– Develop personalized email campaigns to nurture leads and guide them through the funnel.
– Provide relevant content, special offers, and valuable information to move leads closer to conversion.
5.1. Convert Leads into Customers:
– Implement clear calls-to-action (CTAs) on your website and emails to prompt leads to take the desired action.
– Offer compelling incentives, limited-time promotions, or discounts to encourage conversions.
– Continuously analyze and optimize your funnel based on data and feedback to improve its effectiveness
and drive more conversions.
2.Step by step Tutorial to create a sales funnel to sell your course
2.1 On your dashboard hover your mouse on ‘website’ and click on ‘sales funnel’
2.2 Name your funnel , choose your funnel goal as ‘ sell ’ , pick your desired currency and save
3.2 Click on the name of your sales funnel to start editing it
4.2 Now you want to add a sales page to your funnel click on add step
5.2 You will give a name for your sales page and choose the type as sales page then save
6.2 Now you want to move your sales page up the sales funnel before the order form
7.2 You have a bunch of sales Pages templates to choose from select the one that best resonates you goal and edit it to your liking
8.2 Now this is time for the order form . Select the one you love to start editing
9.2 Now enter a URL path, choose ‘ digital product’ and click on the plus mark to choose your ‘ Resources
10.2 Select ‘ courses’ , choose your course name and choose between one of three options you decided for your students :
A. Full access
B. Partial access
C. Drip content
11.2 You can also tag your students to be able to segment them easily.
12.2 If you haven’t made any tags you can easily make them by clicking on contacts on your dashboard then tags
13.2 Next choose the price plan type from three options you have
14.2 If you haven’t made the price plan he can start making one from here
15.2 One of the best features here is that you can create coupons and pump orders for your students.
You can click here to start creating them
16.2 Now, the last step, you can select your thank you page and start editing it
17.2 From the main dashboard click on’ products’ and courses then activate your course so it can be live
Boom !
Congratulations ! Your course now is alive.
18.2 Now you want to connect your course to the sales funnel you’ve just made click on the name of your course
19.2 Click on settings
20.2 Here pick the name of the sales funnel you’ve just made
Set up and add your ready-made images
Save and your good to go to promote your course.