Learn how to build a high-converting sales funnel for your online course.
Discover proven strategies, automation tools, and optimization techniques
to maximize course sales in 2025.
Did you know that course creators who implement a structured
sales funnel see an average conversion rate increase of 320% compared
to those who don’t?
I’ve spent years helping course creators transform their sales process,
and I can tell you a well-designed sales funnel isn’t just helpful, it’s essential!
In this comprehensive guide, we’ll explore how to create a sales funnel that turns
curious visitors into excited students.
Creating a Free sales funnel for you online course for free
If you are struggling to sell your online course because all
the marketing tools out there cost a fortune,
You’re not alone. Many course creators face this challenge—paying
for expensive funnel builders, email marketing software, and
automation tools before they even make a single sale.
But what if you could build a high-converting sales funnel
without spending a dime?
That’s where Systeme.io comes in!
This all-in-one platform lets you create professional funnels,
automate emails,and even host your course for free—no hidden fees,
no trial period, just real results.
Why waste money on overpriced software when you can start selling
your course today at zero cost?
Click below to create your free Systeme.io account and start building your sales funnel now!
1. What is a Sales Funnel?
For course creators, a sales funnel is a strategic pathway that maps
out the journey a potentialstudent takes from discovering your course
to enrolling in it.
It outlines the stages of awareness, interest, decision-making, and
enrollment, guiding individuals through each step with the aim of
converting them from prospects to enrolled students.
By effectively leveraging a sales funnel, course creators can optimize
the process of attracting, engaging, and converting interested
individuals into active learners.
Creating a sales funnel involves several steps to effectively guide
potential customers from awareness to conversion.
Here are five easy steps to create your sales funnel:
1.1. Define Your Target Audience:
– Identify your ideal customers and understand their needs, preferences,
and pain points.
– Create buyer personas to tailor your messaging and offerings to
resonate with your target audience.
2.1. Create Engaging Content:
– Develop valuable content that attracts and nurtures leads at each
stage of the funnel.
– Utilize blog posts, social media, videos, webinars, and lead magnets to
engage with your audience.
3.1. Capture Leads:
– Set up lead capture forms on your website to collect contact information
from potential customers.
– Offer incentives like free resources, discounts, or newsletters to encourage
sign-ups and build your email list.
4.1. Nurture Leads Through Email Marketing:
– Develop personalized email campaigns to nurture leads and guide them
through the funnel.
– Provide relevant content, special offers, and valuable information to move
leads closer to conversion.
5.1. Convert Leads into Customers:
– Implement clear calls-to-action (CTAs) on your website and emails to prompt
leads to take the desired action.
– Offer compelling incentives, limited-time promotions, or discounts to
encourage conversions.
– Continuously analyze and optimize your funnel based on data and feedback
to improve its effectiveness and drive more conversions.
2.Step by step Tutorial to create a sales funnel
2.1 On your dashboard hover your mouse on ‘website’ and click on ‘sales funnel’
2.2 Name your funnel , choose your funnel goal as ‘ sell ’ , pick your desired currency and save
3.2 Click on the name of your sales funnel to start editing it
4.2 Now you want to add a sales page to your funnel click on add step
5.2 You will give a name for your sales page and choose the type as sales page then save
6.2 Now you want to move your sales page up the sales funnel before the order form
7.2 You have a bunch of sales Pages templates to choose from select the one that best resonates
you goal and edit it to your liking
8.2 Now this is time for the order form . Select the one you love to start editing
9.2 Now enter a URL path, choose ‘ digital product’ and click on the plus mark to choose your ‘ Resources
10.2 Select ‘ courses’ , choose your course name and choose between one of three options you
decided for your students :
A. Full access
B. Partial access
C. Drip content
11.2 You can also tag your students to be able to segment them easily.
12.2 If you haven’t made any tags you can easily make them by clicking on contacts on
your dashboard then tags
13.2 Next choose the price plan type from three options you have
14.2 If you haven’t made the price plan, you can start making one from here
15.2 One of the best features here is that you can create coupons and pump orders for
your students.
You can click here to start creating them
16.2 Now, the last step, you can select your thank you page and start editing it
17.2 From the main dashboard click on’ products’ and courses then activate
your course so it can be live
Note: According to your dashboard, you may find courses under ‘Assets’
Click on the three dots then Activate
Boom !
Congratulations ! Your course now is alive.
18.2 Now you want to connect your course to the sales funnel you’ve just made click
on the name of your course
19.2 Click on settings
20.2 Here pick the name of the sales funnel you’ve just made
Set up and add your ready-made images
Save and you’re good to go to promote your course.
3. How to Integrate payment gateways
This maybe the most important step of all because this is how you will receive money.
Here are simple steps to integrate your payment gateway on Systeme.io
- Go to your profile picture and click on ” settings”
3.1 How to connect Stripe to Systeme.io
On the left-side menu click on “payment gateways” then click on the connect button beside stripe
Then enter your Stripe email here if you already have one and you’re done
3.2 How to connect Stripe to Systeme.io
The same step applies here. Click on the connect button beside Paypal
Then enter your credentials here if you have a Paypal account and you’re good to go.
For more information about payment gateway integration, you can check this official page of Systeme.io